Research of potential target audiences

While planning our video we had to identify who our target audience was going to be. We looked at a range of possibilities but we eventually decided on the both males and females who are in their teens to early twenties, we chose these because the song we had and the artist mainly aim their songs at this age group so we felt it only right to stick with it. A lot of the ideas we came up with for the video were inspired by our knowledge of who are target audience is, this is because the things we had happening in the video were events that most typical teenagers have been through, this would then allow them to relate to the video this is also a concept by Roland Barthes and his idea of negotiated meaning. The bands genre of indie/rock is also a type of music that is normally associated with teenagers. The band and others like it have also been known to have relatively rebellious music and what with the general teenage rebellion that occurs this helps fit in nicely.
Before fully deciding on ages 17-25 we examined the possibilities of older and younger age groups, after looking at other music videos aimed at these audiences we decided not to use them as the videos aimed at younger children were very y colourful, very bouncy and full of obvious things happening in the video and the videos aimed at older people were a lot quieter and full of performance with a minimal narrative, we didn’t want this, we wanted our video to have enough action to keep the audience entertained but also some ambiguity so they would have to think about it as well and not have the narrative ‘Spoon fed’ to them but also not too complex as we though too much could bore the audience and cause them to loose interest and also an equal mix of the artists performance as well.