The Animatic

The Joy Formidable - Cradle

We created an Animatic for our music video project before filming to help give us a clearer idea of how the video and its shots would flow in conjunction with the music. We initially hand drew the storyboards and then captured still images of each one and edited them together to form the complete video. The shots in the animatic are generalized and the angles and movements shown in it are not necessarily what we intend to use for the final production. The video also comes up short at the end with an extra 16 seconds spare, we left this because we have assumed that after filming and during the editing process we will find the space will have been filled and also to allow for any other ideas that may be thought of now and that we can add these in without disrupting the rest of the timing of the video.

This is the video itself which we uploaded to YouTube so that we could embed it within our blogs and also to allow for any public feedback we may receive.

http://www.youtube.com/watch?v=Zblc7hVa0mk

In our animatic we decided to show our motif of 'Breaking things' clear. We did this

through several things, we had the initial shot of two empty milk bottles and throughout the video they get broken, this bottle break associated with the break up of the girls relationship.

The relationship being broken is shown through the flashback of the boyfriend cheating on her and this is made prominent through the scenes being put in red. In the real video we do not intend to put it in red, possibly black and white. We also have several other items smashing which follows the same idea as the bottles.