Digipak
Panel One:
On the front cover we chose to have an real photograph of the artist featured in the video in front of a pencil drawn background. The drawings give the album a child like feel which we also hoped would give the audience a sense of simplicity about the album. The background scene is similar to that of which is seen in the opening of the video and because the forest is where we first saw the artist we thought it would be appropriate to have the same thing on the front cover.
We used the same font throughout the Digipak and Magazine advert displaying the band name ' The Joy Formidable' we got the font style from a website called www.dafont.com
We displayed the font in a vibrant red colour for the album title, we used this colour because it stood out from the rest of the cover and would draw the potential buyers eye to it. We also aimed to get their attention though the obvious contrast between the reality of the girl and the fiction of the background to achieve this we also had the girl centered. This was also a theme we used in the video of fantasy and reality which we incorporated into both ancillary texts.
We named the album 'Broken Panes' We did this because our reoccurring motif through the video was Things breaking. We used the word 'Panes' as in to be said out loud as if it was referring to Pain, but meaning Pane like a window pane which is linked to the frame breaking in the video as it resembles a window.
The positioning of every item on the cover is crucial as if positioned incorrectly could take away its importance for example the bands name 'The Joy Formidable' is placed at the top giving it a sense of authority and stature over the other parts. The girl centered in the frame is again crucial as it gives her, the lead singer, most attention as she is the main focal point of the cover.
Panel Two:
The second panel is of the same foreground details from the previous panel except with a brick wall in the background. We did this because we wanted to show a progression to a more concrete/urban setting as the panels would be seen. The panel has no information on it, we did this because we didn't want to take way the impact of the details of the picture so focus could be drawn on it under closer inspection; this helps give the audience a sense of satisfaction that they have bought something that is worth more than they originally thought.
Panel Three:
The third panel is very similar to the previous one expect with more focus now on the concrete background becoming more prominent than before with the tree's now gone and replaced with mere branches.
Panel Four:
On the back cover we kept to a conventional layout which has the track listing, barcode and artist name. Once again we kept the same font going, we did this because on the magazine advert this font is used and any potential buyers will recognise the album when out by the similar font and images used. On this panel the concrete setting has fully come through leaving no sign that there used to be a forest there. In our video we have shots of the lead character holding up a sign saying "I wish" which synchronized with the lyrics, we put this in as a form of intertextuality and as if to tell the audience, I wish things were back like they were(in the forest).
____________________________________________________
Magazine Advert
We kept the magazine advert very much like our originial ideas keeping the layout the same as that of a conventional magazine advert which we established though our research.
Like in the digipak we have the artist name at the top and the album name directly underneath it, this we found was typical of adverts as it gives the key information at the top which is where the audiences eyes will hopfully first initially go.
We put the rest of the important information at the bottom incased within a black box with the information in white font. We did this so that the writing would be more prominant against the black background, we also put mimial writing in as we found through our own experience that when looking at an advert you dont want to be staring at it and trying to search for the main information thats why we made ours simple and to the point but also complex when examined further.
We have the same image of the girl on this as we did on the digipak, this is so that people will be able to recognise the album when out shopping by remembering and associating it with the advert.
No comments:
Post a Comment