The Theory of semiotics is the all about signs processes or the communication of these signs and symbols.
There are three types of semiotics:
- Semantics: This is the relation between the sign itself and the things they refer to.
- Syntactics: This is the relations among signs in formal structures
- Pragmatics: This is the relationship between a sign and the effect on which is has on the people who use them.
We used the idea of semiotics in our magazine advert mainly as we needed it to have an effect on the viewer to encourage them to go out and buy the album, this s the idea of pragmatics. To do this we used vibrant colours on key information and strong contrast between images such as the background and fore image.
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